Press Release, March 7, 2026

PRESS ANNOUNCEMENT

lnstant Fresh Air Debuts at The lnspired Home Show, lntroducing a New Standard in Odor Elimination
lnnovative Noxban™ Technology Combines Science, Fragrance, and Design to Redefine the Air Care Category

Chicago, IL - February 1, 2026 - lnstant Fresh Air, a newly launched air care brand, is making its debut at The lnspired Home Show, introducing a modern approach to odor elimination that goes beyond traditional air fresheners. Built on advanced odor-neutralizing science and elevated design, the brand aims to redefine how consumers experience clean, fresh spaces.

Unlike conventional products that rely on heavy fragrance to mask unwanted odors, lnstant Fresh Air products are powered by Noxban ™, a proprietary odor-neutralizing technology designed to bind and neutralize odor molecules at their source. The result is a cleaner-smelling environment complemented by refined, long-lasting fragrances. "Consumers today expect more from everyday products," said Juan C. De Sedas, CEO lnstant Fresh Air. "They want performance, transparency, and design that fits their lifestyle. lnstant Fresh Air was created to deliver al/ three."

lnstant Fresh Air offers a curated portfolio of odor-elimination solutions for a wide range of everyday needs, including home and bathroom spaces, vehicles, fabrics and clothing, shoes and sneakers, and smoke-related odors. Each product is thoughtfully designed to be both highly effective and visually appealing, allowing it to blend seamlessly into modern interiors.

At the core of the brand is a belief that air care should be intentional - not an afterthought. By combining science-backed performance with carefully crafted fragrances and elegant packaging, /nstant Fresh Air positions itself at the intersection of functionality and lifestyle.

lnstant Fresh Air is exhibiting at The lnspired Home Show, where attendees can explore the brand's product lineup, learn more about Noxban™ technology, and experience the fragrances firsthand.

Visit /nstant Fresh Air at Booth N6335

About lnstant Fresh Air

lnstant Fresh Air is a next-generation air care brand focused on true odor elimination, not odor masking. Powered by proprietary Noxban ™ technology, the brand delivers effective, long-lasting odor control paired with refined fragrances and modern design.

The lnstant Fresh Air portfolio includes two specialized child brands: lnstant Fresh Fabric, dedicated to fabric and clothing

odor elimination and freshening, and lnstant Fresh Shoes, designed specifically to eliminate odors from shoes, sneakers, and footwear. Together, these brands allow lnstant Fresh Air to offer targeted solutions for everyday odor challenges across home, personal items, and lifestyle needs.

lnstant Fresh Air products are created to elevate everyday spaces through science, simplicity, and style.

For more information, visit

A New Kind of Air Care Brand

lnstant Fresh Air is a new generation of odor-elimination solutions designed for modern homes, cars, and lifestyles.

We don't just mask odors - we neutralize them at the source, combining advanced odor-control technology with refined fragrances and elegant design. Founded with the belief that air care should be effective, beautiful, and intentional, lnstant Fresh Air brings premium performance to everyday spaces.