This is one of the most effective air fresheners I’ve used, not just for smoke, but for just about anything unpleasant.If you’ve ever driven rideshare, picked up teenagers after school, or given friends a ride home after they made questionable decisions at a Mexican buffet, you’ll understand the value of a product like this. It doesn’t smell overly perfumey or chemically harsh. Just one or two quick sprays in the car makes a noticeable difference, and I’ve actually gotten compliments on how good the car smells afterward.The company doesn’t clearly identify the scent, but most people seem to say strawberry. To me, it’s more of a strawberries and cream kind of smell. Either way, it’s genuinely pleasant.It also lasts longer than I expected. One or two sprays is usually enough to wipe out any odors, and the scent is still noticeable 15-20 minutes later. The bottles are small enough to fit almost anywhere, including a pants pocket, which may or may not create an interesting first impression. You get two 2 oz bottles, which is a great value considering this should easily last a couple of months with regular use.If you’re tired of your car smelling like wet dog, stale smoke, or old Taco Bell wrappers, this is an easy recommendation.