The story of Instant Fresh Air® began with a passion for creating solutions that seamlessly blend luxury and performance.  Our team spent years developing a line of high-quality products that provide instant odor elimination in less than 2 seconds, rather than simply masking them with perfume.  Our fragrances are inspired by sophistication and tailored for those with refined tastes.  We are dedicated to creating a world where spaces radiate elegance and freshness.  Instant Fresh offers instant luxury for those who demand the best and refuse to settle for less, whether for air, fabric, or shoe care.

In addition to our flagship brand, Instant Fresh Air®, we also offer specialized collections: Instant Fresh Fabric®, designed to refresh and care for your clothing, and Instant Fresh Shoes®, crafted to eliminate odors and maintain footwear freshness.

Our NoxBan™ technology is a breakthrough in eliminating foul odors. The moment you spray, it targets the bad odors and erases them from the air, so you stop smelling them immediately. But NoxBan™ doesn't stop there—it also works behind the scenes, removing the actual odor molecules from the air or surfaces. That means odors don’t just disappear for a moment—they’re gone for good, leaving your space perfectly clean and fresh.